It doesn’t matter if you’re in charge of a company or work for one, a statement that you will no doubt be familiar with is ‘the customer comes first.’ Whether you like to admit it or not, if you’re a small business or a vast empire like Amazon, you are entirely reliant on your customers for your business to work.
If your customers stop buying from you or investing in your services, it can very quickly mean game over. One bad experience can be enough to turn away one customer, and one bad review can outshine 100 good ones.
No matter how well you think your business is doing regarding customer satisfaction, the chances are, it’s probably not as high as it can be. When buying a product, it’s as much about the experience as it is the quality of what you’re selling, and if the customer service isn’t up to scratch, the quality of the item is pretty much irrelevant.
Now more than ever, businesses are striving to create the maximum amount of customer satisfaction. Here are five ways you can make your business more customer-oriented and help it continue to improve.
#1 Don’t let foreign languages become a barrier to selling in other countries
If you want to expand your empire, the best thing you can do is make your websites universally applicable. This means presenting products and services in several languages to appeal to a larger target audience. For this, you can contact a translation agency to help you with translation services.
This can help your business become far less intimidating to those who don’t speak your language and help your message come across correctly.
#2 Use your business’ social media to connect on more platforms
Using your business’ social media outlets might sound like an extra chore to add to the list, but social media comprise a very effective tool. The average person spends about 144 minutes per day on social media, meaning that the chances of your business being seen by a potential customer is potentially better than through just using advertising alone. You can also use this platform to make announcements, run blogs, and help personalize your business to help build brand association and customer trust.
#3 Respond quickly to inquiries and feedback
No customer likes to be kept waiting for hours on end for a response to an email or to be kept on hold for an hour or more. Sometimes, you can’t help this, so it is always good to try to keep people informed of stock changes or issues with receiving packages.
Responding to feedback is also good, as that makes the customer feel their voice is heard and understood, which can be crucial in any business, as it can encourage other customers to feedback too.
#4 Get more customer feedback
You can do this by asking people to comment on what they thought of products and encouraging people to leave reviews, as well as sending out questionnaires about how they felt your company did and if there were any issues.
This can have a massive impact on your business and how it is run and might give you another insight into how the customer views your business and what kind of experience they had with your business.
#5 Boost cybersecurity for higher customer trust levels
Customer trust is a huge part of having a successful business. Having high cybersecurity levels can be a massive bonus for making your business more customer oriented. The lower the risk of their sensitive data and information being stolen by a cybercriminal, the more likely they are to do business with you. This heightened level of security can be an excellent investment to make, especially as over half of the small businesses that are victims of a cyberattack go out of business within six months of the attack.
To conclude, there are many ways to make your business more customer oriented. You can use platforms such as social media to make your business seem more friendly and built around its customers. You can increase the number of your potential clients by having accurate translations into native languages.
You can help your business become more customer oriented by concentrating on feedback and acting on it where necessary. Try to help as many customers as you can when on the customer service desk to resolve problems quickly. You can improve the trust of your customers by engaging with them in their native tongue and increasing your cybersecurity.