What to Look for in an SEO Company

Are you a company that is currently on the hunt for an SEO company that can address all your concerns and goals, and then deliver effective and swift results? This may sound like a lot to ask for, but that is exactly what you expect when you hire an SEO company. If this is your first time using such a service, you may also be feeling a little overwhelmed as to what you should look for, what kind of services are important, and what would be the best route for you to take.

Not to worry, as we’ve gone ahead and created a simple list that you can follow that outlines the main things you’ll want to look for when searching for the ideal SEO company to use.

What Are the Specific Services Offered?

A good place to start is by looking at what services the company offers. Do they have any area of expertise or specialties? Perhaps there is a particular industry they specialise in or a service they are known for.

Look for a Provider with Excellent Testimonials

Another tip is to look for an SEO provider with good testimonials. These are reviews and comments from customers, just like yourself, so it will give you a much more accurate picture of what you can expect. Look for those that specifically discuss the customer service level, the results the SEO company was able to bring in, and what exactly the SEO company did – the services.

Take, for example, this extremely positive testimonial for Gorilla Marketing that read: “Gorilla Marketing did most of the research and were available by Google Hangouts to help us with the things we didn’t understand”. Gorilla Marketing is a Google partnered SEO agency that creates strategies that are sustainable, measurable, and content-led, which is how you go about getting effective results. They have worked with companies in all different industries, both big and small.

What About References?

This particular tip goes hand-in-hand with the testimonials, but you can also ask the company if they are willing to provide references. If so, you’ll want to be sure you follow up with them.

Schedule a Consultation - Get a Feel for What They Would Offer

Once you narrow down the list, you can schedule a consultation so that you can get a feel for what they would do for your company. Does their vision line up with yours? Do you think their approach sounds reasonable?

How Are Results Measured?

You also want to be sure you talk about the metrics, and how the results of the SEO tools will be measured. How will you know the practices and techniques are working? Will you need to do your own measuring and tracking or will the company do this and provide you with the data?

Don’t Forget the Cost

Finally, you want to talk money - you want to be sure you get a firm quote from the start before you enter into a deal. Be sure to ask if there are extras that you will need to cover.