It is undeniable how popular the vaping market has become in such a short space of time, with a lot of people using e-cigarettes to help them as an aid to quit smoking or lessen their nicotine intake. A huge 2.6 million adults in the UK alone now use e-cigarettes and 2 out of 5 of these people are now ex-smokers.
However, is this rapidly growing market sustainable? With so many competitors in the industry and the TPD regulations that were introduced in May 2017 you would think that the vaping bubble would be about to burst. The reality is the opposite, with a lot e-cig companies continuing to grow strength to strength through constant innovation to meet their customer’s needs.
JAC Vapour are a strong example of a company in the UK that continues to have a successful business model within the industry, due to the quality and innovation of their products. With new products being released all the time it is important to keep up with trends but also keep loyal customers’ needs in focus. Balance is important, particularly with in this industry as you might win new customers, but the long-term customers could potentially go elsewhere if the products do not continue to meet their needs. JAC Vapour’s hardware is designed and engineered from their Edinburgh based Head Office, which allows higher quality control over the final product. They also offer longer warranties on their devices compared to a lot of vape companies out there, which helps bring trust in the quality of products at purchase.
Moreover, as with many vaping companies, the wholesale sector for JAC Vapour also hugely contributes to the company’s profitability, as it branches out business beyond their dedicated vape shops and online sales. In turn, this also gives opportunity for various SMEs to make money selling larger companies hardware, particularly if they are selling high quality UK devices like JAC Vapour’s.
In conclusion, the vaping industry has helped millions of people give up smoking and it’s likely to not be going anywhere soon with the amount of money to be made in such a thriving market. The numbers of new vapers will also be likely to continue to rise, now that the Public Health England have openly said that evidence shows that “vaping is 95% safer than smoking tobacco and can help smokers quit”. Furthermore, e-cigarettes now feature in NHS stop smoking campaigns which again will add to the industry’s profitability.