Women can take just as much pride in their cars as their male counterparts and with more than half of the population being female; it seems odd that so much marketing effort is still put into targeting exclusively men. With so few models aimed primarily at them, it can therefore be hard for women to find cars that are fun and affordable, while still being appealing to their feminine side. Here are a few examples of cars that have proven to be big hits in the female market thus far:
Nissan Juke: The bold, unique design of the Juke makes it a great fashion statement that will help you to really stand out from the crowd, while its four-cylinder, 1.6L engine means it still certainly packs a punch when it comes to power, in spite of its good fuel efficiency and reasonable price tag.
Volvo S40: This model has become synonymous with safety and reliability, making it an understandable favourite amongst women. It is considered a great family car, so getting the children and all the paraphernalia that accompanies them into an S40 shouldn’t be a problem.
MINI Cooper: Perhaps not as much on the frugal range of the scale, what the MINI brand lacks in affordability it more than makes up for in style and fun factor. Their eye-catching visuals and dainty size have made them a massive hit with female drivers. If you are patient and browse used cars for sale, you can find normally expensive cars such as MINIs for far more reasonable prices.
Nissan Rogue: Like the Juke before it, the Rogue has also become a popular option for women. Its increased interior space makes it a great family car but it doesn’t sacrifice its speed or its fuel efficiency, meaning it is still fun to drive and economical to run.
Volkswagen Up: It may be the Beetle that garners a lot of attention for its looks but the Up from VW is also a great car for women as it is a ‘new small family car’, meaning it is designed to be an ultra-compact, easy to drive city car, while still being spacious enough inside for use by a modern-day family. It has a contemporary design, is generally cheaper to insure than many of its rivals and was even named World Car of the Year in 2012.
For a long time, it wouldn’t have mattered whether a car was deemed popular amongst women drivers or not, as many of them would still have been put off the industry as a whole due to its enduring male dominance. The good news is that the UK’s first all-female garage has proven to be a massive hit with consumers – interestingly both male and female – who simply want upfront, honest and unintimidating service. This example has shown the desire and the place for more women in the automotive industry both behind the wheel and in garages. With hopes for the business to be rolled out nationwide, it looks as though more and more women can start buying, servicing and driving cars without having to deal with previous unfair stereotypes or unjustly chauvinistic mechanics. There is a fun, frugal and feminine car out there for every woman if she is willing to hunt it out.