Although cold hard cash has been an acceptable method of trading for many years there are other options which companies have implemented to boost sales, mostly of slow moving stock items. There has been a recent study which has revealed some interesting information regarding the general behavior of small communities versus large communities and their natural generosity.
The natural generosity of smaller groups becomes noticeably less when there is a reward available for performing a purchase while larger groups become more generous. The generosity of individuals is normally linked directly to their ability, which makes the results of the recent study even more surprising.
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