The Samsung range of smart phone has quickly become the most popular choice for a lot of people all over the world; naturally analytic have shown that Samsung has devoted a very large amount of their budget to advertising and marketing, so everyone all over the globe is being well informed about the newest Galaxy S4 and the new features. With their huge marketing and advertising budget they are taking the spotlight away from HTC and other Android smartphones.
There are a lot of people who do not like the Samsung models and still look for the latest developments and releases from brands like HTC, but the new smart phone users are more likely to purchase a Samsung and the general belief is that this is because Samsung has the market with their high advertising budget.
The question I ask is what brand of phone did the new smartphone user have before they bought their first Samsung Smartphone? Perhaps it was a Samsung and they just staying with Samsung because they know the brand is user friendly!