When you’re a new business trying to make your way in the market it’s important that you get off to a good start. Whether that good start is facilitated by rigorous preparation and a detailed business plan or you make a good impression with your local custom is down to you. But here are just a few of the ways you can build trust in your local community – it doesn’t matter whether you’re a service based business or a brand operating within the B2B sector, your presence within your locality will not go unnoticed among your local audience. Take a look below to find out more about some of the best trust-building tips within the business world.
Benefit the community
A good place to start when building trust within the local community is providing some sort of common good for the residents. Whether that’s funding local projects, helping out with charity events, or providing new jobs for the region, the key to understanding what your local customers want is transparency. Take the time to get to know what makes your customers tick and you can tailor your output to whatever’s most suitable for them.
As well as offering that physical presence that all businesses need, trust is increasingly garnered online across social media. Make sure your social media output is just as professional and informative as your person-to-person services by posting regularly on Facebook and Instagram and building an online following. Your social media output doesn’t need to be wholly business related either – find a more personal tone by showing a more human side to your business.
Help out with charities
While it may seem like an obvious means of improving trust of your local customers, donating to local charities is a great place to start. Sceptics may convince you that donating to charities is a waste of time or a tasteless publicity stunt, but you’d be surprised how far your support can go for local independent charities. Why not help out with local schools and fundraising events, get creative and provide some real benefit for your locality?
Speak to people
The key to understanding your customers is through regular conversation and interaction. If you’re an online business a great way of conducting market research is through outbound calls. You can get 01 and 02 phone numbers very cost-effectively, allowing you to contact local residents and find out what makes them tick – do they have any interest in your brand? How can you benefit them?
Offer great customer service
If all of the above don’t work then at least you can fall back on your impeccable customer service. Whether it’s the way your in-store staff speak to your customers or the availability of your business across the phone lines, positive customer experience is the best PR you can wish for. Word spreads fast and one customer’s positive experience could have knock on effects for annual revenues and trade.