As we’re approaching Valentine’s Day, Cupid’s arrow will strike many couples’ heartstrings, but it’s also set to stir their shopping urges big time. And if you, like most of us, don’t want to end up in your partner’s proverbial doghouse, getting your special someone something for the 14th February is crucial, as research suggest that opting out of buying a present all together may result in you getting more than what you bargained for. Ouch!
According to national data the average spend on gifts for a spouse or partner is £41. That breaks down as an average of men spending £50 on their lady and women spending £32 on their man. So, while it looks like a time for men to take the lead, shopping smart is in for everyone.
In fact, it’s been suggested that the reason women are spending less than their male counterparts comes down to their slightly more romantic and ‘mushier’ nature that makes them think outside the box and plan ahead when it comes to gift buying for special occasions such as Valentine’s Day. Boys on the other hand tend to have a burning desire to show off just how well they know their partner, which could actually get them burnt, as they end up purchasing the ‘wrong’ thing. The word of advice is to think romantically, but shop for versatility!
Research from online shopping site www.lovethesales.com has shown that when it comes to treating loved ones, getting more for your money is important. Over 80% of people they spoke to in a recent survey said that ‘the sales’ were crucial to gift buying. And with the Valentines gift market approaching £2bn in 2015, it seems the appetite for treating loved ones is here to stay.
However, just because you’re on a budget doesn’t mean you can’t enjoy some romantic Valentine’s Day fun.
Stuart McClure of Love the Sales said: “After months of ongoing seasonal sales and flash sales, customers have grown accustomed to this and are still expecting to get more bang for their buck. Retailers that fail to recognise this will struggle to meet their targets for this year’s Valentine’s Day shopping frenzy and will simply lose out.”
“If you have a set budget for Valentine’s Day it is natural that you’ll want to make the most of it. Because we aggregate 1,000s of brands on sale shoppers are starting to realise you can use the sales as an everyday tool to make their money go further, rather than impulse buying things during the seasonal sales, just for the sake of doing it.”
“The information we’ve gathered suggests that we’ve become a nation of ‘sensible’ shoppers that are expecting our money to go further. Why pay full price when don’t have to?”
The team at www.lovethesales.com have also been keeping an eye on what’s most popular on the site in the run up to Valentine’s:
Top three gifts suggestions for him:
- Men’s shirt sale – https://www.lovethesales.com/mens-shirt-sale
- Aftershave sale – https://www.lovethesales.com/aftershave-sale
- Men’s wallets sale – https://www.lovethesales.com/wallets-sale
Top three gifts suggestions for her:
- Lingerie sale – https://www.lovethesales.com/lingerie-sale
- Handbag sale – https://www.lovethesales.com/womens-handbag-sale
- Perfume sale – https://www.lovethesales.com/perfume-sale
www.lovethesales.com is the first ever online shopping site to bring every retailer’s cut price stock together in one easy to browse e-commerce site.